Audience Evolution: New Technologies and the Transformation of Media Audiences
Description
Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering media audiences more than ever. Building on his award-winning book, Audience Economics, Philip M. Napoli maps the landscape of our current media environment and describes its challenge to traditional conceptions of the audience. He examines the redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics. Media providers, advertisers, and audience measurement firms now deploy more sophisticated tools to gather and analyze audience information, focusing on factors rarely considered before, such as appreciation, recall, engagement, and behavior. Napoli explores the interplay between political and economic interests in the audience marketplace and their effect on audience evolution. He recounts the battles waged between stakeholders over the assessment of media audiences and their efforts to restrict the functionality of new technologies. As Napoli makes clear, the very meaning of the media audience continues to evolve in response to changing technological, economic, and political conditions.
Price history chart & currency exchange rate
Customers also viewed

$50.59
15L Kitchen Trash Can Automatic Touch Free Garbage Bin Motion Sensor Trash Can with Lid Waste Bin
aliexpress.com
$34.94
1000g Natural Matatabi Cat Snacks Sticks Toy 120x11-15mm Molar Toothpaste Stick Cleaning Teeth Catnip Toys for Cats
aliexpress.ru
$8.79
Сменная солома с пробкой от протекания для тумблера Stanley, совместимая с тумбочкой Stanley объемом 40 унций, аксессуары для Кубка Stanley
aliexpress.ru
$151.11
Матрас Inofia Queen, гибридный 10-дюймовый матрас королевского размера, дышащий Удобный матрас для сна, поддерживающий и снимающий давление
aliexpress.ru
$13.08
Картина-пазл "бразильский джиу-джитсу", персонализированные детские подарки, фотография под заказ, деревянный декор, картина-пазл
aliexpress.ru
$8.74
20 Pcs Heart Shaped Carabiner Keychain Snap Buckles Multi-function Backpack Fob Portable Hanging Carabiners Bag
aliexpress.com
$36.00
Для HONDA CB500F CB500 CB 500 F 500F 2013 2014 2015 2016 2017 2018 2019 2020 2021 рычаги тормозной муфты рулевые Захваты запасные части
aliexpress.ru
$11.83
Double eyelid silicone cosmetic and plastic surgery instruments, tools, eye measurement and positioning rulers
aliexpress.com
$423.75
Быстросохнущая потолочная сушилка для одежды, полностью алюминиевая электрическая сушилка для балкона, регулируемые потолочные вешалки для одежды
aliexpress.ru
$1.81
Летние перчатки для защиты от солнца, женские короткие перчатки с полупальцами, ультратонкие перчатки для вождения с защитой от ультрафиолета, для езды на велосипеде, утечки пальцев, 2021
aliexpress.ru
$40.35
Xhorse XKCD02EN Universal Wire Remote Key Fob Flip 4 Button For Cadillac Style For VVDI Key Tool 5Pcs/Lot
aliexpress.com
$76.34
PROWINEA Vintage Deep V-Neck Satin Evening Dress For Women Half Sleeves Lace Appliques Button Fitted Robes De Soirée Personalize
aliexpress.com
$21.94
Woodworking Blade Edge Corner Planer Edge Banding Arc Trimming Manual Planer Wood Chamfering Fillet Scraper Board Deburring Tool
aliexpress.com
$49.21
new african clothing dashiki dress for men male design stripe printed succinct white long sleeve fashion camisa shirt pants set, Red
dhgate.com
$33.94
mens womens designers t shirts fashion man t shirt trapstar women tees short sleeve luxe tshirts xs-2xl vqqu85yq, White;black
dhgate.com
$14.49
wybzd Infant Baby Boy Girl Fall Clothes Bear Embroidery Ribbed Sweatshirt Romper Onesie Long Sleeve Jumpsuit Outfit 0-24 Months
walmart.com
$20.76
women's jumpsuits & rompers bodysuit women long sleeve stretch bodycon casual party mesh overalls, Black;white
dhgate.com
$20.69
Summer Anti-slip Anti-shock Breathable Bikes Half Finger Cycling Gloves Men Women Anti-sweat Sport Mtb Bicycle Gloves
aliexpress.ru
$80.07
Аниме мой костюм для косплея любимый Inui Sajuna костюмы для Хэллоуина карнавальный костюм
aliexpress.ru
$22.50
Chiffon Dresses Korean Long Sleeve Popular Slim Floral Lotus Leaf Collar Mid Length Fall Clothes
aliexpress.com
$36.24
Колесо для йоги с изогнутой спинкой из натуральной пробки, твердое кольцо для пилатеса, прочное колесо для йоги и тренировок
aliexpress.ru
$28.76
yoga outfits elastic tights high waist sports pants honey peach buttocks running training fast-drying fitness autumn sports1, White;red
dhgate.com
$30.00
10Pis 135℃ Dental Silicone Bibs Clamp Drape Holder Bib Napkin Clips Anti-Slip Patient Clamps Individual Pack
aliexpress.com