Apple MLCJ2 38mm Gold Aluminum Case with Antique White Sport Band

Apple Watch: To wear it is to love it.
Receive and respond to noti?cations in an?instant. Track your daily activity. Control your music using only your voice. Pay for groceries just like that. With Apple Watch, important information and essential features are always just a raise of the wrist?away.
Apple Watch is unlike any device we’ve ever seen. Interacting with it needs to be just as easy and intuitive as using your iPhone or working on a Mac, therefore apple invented all-new ways to select, navigate, and input that are ideally suited to a smaller device worn on the wrist. The result is an experience that’s both unique to Apple Watch and quintessentially Apple Digital Crown. A modern twist on a traditional feature. On mechanical watches, the crown has historically been used to set the time and date and to wind the mainspring. Apple reimagined it as a versatile tool that answers the fundamental challenge of how to magnify content on a small display. Pinching to zoom, as you do on iPhone, is impractical. But turning the Digital Crown allows you to navigate nimbly and precisely, without obstructing your view. You can zoom in and out of photos, quickly scroll through lists, input data, or press it like a button to return to the Home screen. The Digital Crown is an integral part of the Apple Watch experience. While waking the display with a simple raise of the wrist, you’ll be comfortable using Apple Watch. The Watch OS feels amazingly fresh. But it’s visually reminiscent of what you’re used to seeing, and is designed around simple gestures, such as zooming and panning, that already come naturally. Navigation is fluid and responsive. And the arrangement of apps is simple and orderly. Apple even developed a new typeface to maximise legibility. All of which means you’ll know your way around Apple Watch in virtually no time. A Retina display is the primary surface for every interaction with Apple Watch. And it’s clear why. The incredibly high pixel density makes numbers and text easy to read at a glance, even while you’re moving. Images and graphics render with remarkable sharpness and contrast, including finely detailed ones like the rotation of a hair-thin second hand on a watch face. And the display is extremely energy efficient, critical for a device you wear throughout the day. On most Apple Watch models, the display is laminated to a machined and polished single crystal of sapphire. Next to diamond, it’s the hardest transparent material. On watches in the Sport collection, protection is provided by strengthened Ion Xglass. In addition to recognising touch, Apple Watch senses force, adding a new dimension to the user interface. Force Touch uses tiny electrodes around the flexible Retina display to distinguish between a light tap and a deep press, and trigger instant access to a range of contextually specific controls. With Force Touch, pressing firmly on the screen brings up additional controls in apps like Messages, Music and Calendar. It also lets you select different watch faces, pause or end a workout, search an address in Maps and more. Force Touch is the most significant new sensing capability since Multi Touch. Since wristwatches were invented in the 19th century, people have been glancing at them to check the time. With Apple Watch, this simple, reflexive act allows you to learn so much more. Apple has optimised your favourite apps for the wrist by developing Glances — scannable summaries of the information you seek out most frequently. To see them, you simply swipe up from your watch face. In an instant, you can glimpse the weather forecast, check out what’s next on your calendar or find your current location on a map. You can quickly swipe through different Glances, or tap one to go directly to its corresponding app for more details. Moreover, having Siri with you at all times means you can access it that much more quickly and conveniently. And be even more spontaneous with your requests. Simply raise your wrist and say “Hey Siri”, or press and hold the Digital Crown to dictate messages, check the weather forecast or stay up to date on your events. You’ll get an instant response to your query. The Taptic Engine inside Apple Watch that produces haptic feedback. In less technical terms, it taps you on the wrist whenever you receive an alert or notification, or press down on the display. Combined with subtle audio cues from the specially engineered speaker driver, the Taptic Engine creates a discreet, sophisticated and nuanced experience by engaging more of your senses. It also enables some entirely new, intimate ways for you to communicate with other Apple Watch wearers. You can get someone’s...