Any Wednesday

Every Wednesday for more than 20 years, advertising legend Keith Reinhard, Chairman Emeritus of DDB Worldwide, published a memo to the global agency he led, containing a single piece of wisdom or insight about advertising, business, life, and many other subjects. The memos, known as Any Wednesday, became legendary. Here, for the first time, is Reinhard's selection of his favorite Any Wednesdays from their entire run in a fun, boldly designed book. More than good advice for advertisers and marketers, readers will be inspired by the author s insights into life in general, all echoing his own creative mantra of simplicity, surprise and a smile. Among other gems of wisdom, readers of Any Wednesday will learn: * Why companies should model themselves on the game of soccer instead of American football. * Why we should all grow big ears. * Two effective ways to shorten meetings. * What to do with a newborn idea. * The difference between winning and achieving * A new way to define ROI. * Four freedoms that should be present in any creative culture. * Advertising can be a product ingredient. * What to do when a good idea comes under attack.