An External View, Paperback Book, By: Lysigen Jorn

Outside View is a new decision model for mastering the new digital reality, where Porter's Five Forces can be followed in real time. The traditional way of making decisions relies primarily on internal data, and largely overlooks the wealth of external data that has become available on the Internet. Companies that do not integrate external information into their decision-making processes will make less informed decisions and, over time, fall behind competitors who do. In Outside Insight, entrepreneur and Melt water CEO Jorn Lysegen describes the valuable but underused insights that can be found on the information that companies and individuals leave on the Internet; She is our digital girl". Jorn shows how this information can be used to create powerful intelligence that greatly benefits decision makers across the company, from marketing and communications to product developers, executives, investors and more. Using practical examples, ranging from leading brands like Apple and Facebook to their rapidly growing competitors, he explains The book is how the types of About the Author Jorn Lysijn is the founder of Melt water, which he started with $15, 000 in Norway in 2001 and has grown into a global leader in media intelligence with 60 offices on 6 continents, serving more than 30, 000 corporate clients worldwide. Melt water was Jorn's fourth start, and before Melt water he had two commercial sales and a public listing as well. He began his career as a research scientist in artificial intelligence at the Norwegian Computing Center and has several patents. In 2016, Jorn launched Shack15, a data science hub and co-working space in London, with the ambition to create a global network of co-working spaces to foster the next generation of data science start-ups. Jorn is an active philanthropist and in 2008 founded the Melt water Entrepreneurial School of Technology (MEST), a post-secondary school dedicated to training and developing African software entrepreneurs and a pan-African network of technology incubators covering Ghana, Nigeria, Kenya and South Africa.