Agile-маркетинг Хакерские практики для эффективного бизнеса
Манн, Иванов и Фербер
sku: 2719277
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1,012.00 руб.
Shipping from: Russia
Description
Из этой книги вы узнаете, как agile-методология, разработанная в сфере информационных технологий, применяется в маркетинге. Agile позволяет маркетологам быстрее реагировать на обстоятельства, ставить эксперименты и снижать риск провала продукта, а также менять стратегию, адаптируясь к изменениям рынка. Книга будет полезна как тем, кто только делает первые шаги в маркетинге, так и опытным маркетологам, стремящимся расширить свой инструментарий.
Technical Details
| age: | 12 |
| author: | Скотт Бринкер |
| binding: | Твердая бумажная |
| ISBN: | 978-5-00117-887-3 |
| page_extent: | 272 |
| Type: | book |
| Weight: | 0.760 |
| year: | 2019 |
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