Advertising That Pulls Response (The John-Fraser Robinson series)

Advertising That Pulls Response (The John-Fraser Robinson series)
sku: COM9780077073206USED
$4.62
Shipping from: Canada
   Description
Aims to provide the reader with an appraisal of the techniques and effectiveness of direct response advertising which has branched out in recent years from being mainly a mail order device to being much more reliant on coupons and telephone hotlines.
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