Advertising and Promotion Paperback 3rd Edition, Paperback Book, By: Chris Hackley and Rungpaka Amy Hackley

This textbook introduces the key concepts, methods and issues within advertising and promotion for students taking courses on the subject at universities and colleges. It offers first-hand examples gathered from leading international advertising agencies and brand campaigns, and it is told from the perspective of the agency to give a fun and creative insider view which helps the reader to think beyond the client position and understand what it might be like working within an ad agency. The authors draw not only from management and marketing research but also from other disciplines such as cultural/media studies and sociology to offer a rounded and critical perspective on the subject for those looking to achieve high grades and understand advertising as social phenomenon in addition to its business function and purpose. About the Author Chris Hackle PhD MSc BA BSc Pip PGCE MPs. Previous academic posts: University of Birmingham and Aston Business Schools, teaching marketing, and the Open University, teaching social psychology, after teaching economics and business studies in Further and Higher Education. Qualifications: My PhD from Strathclyde University (AACSB) focused on the management of the creative development process in top advertising agencies. My other qualifications include Marketing (MSc) Business Studies (BA) Social Science (BSc) Psychology (Pip) and PGCE. Teaching and Research: topics include advertising and promotional communication, media and health policy, marketing management, and qualitative research. I teach on under- and postgraduate programmed for RH in the UK, Hong Kong and Singapore. Research includes some 200 refereed papers, books, conference papers