Advertising Is Dead: Long Live Advertising!
Description
Twenty years ago an advertiser could reach eighty percent of the American population with just three television commercials. Today it takes 150. Advertising is suffering because of the lack of innovation within the traditional advertising formats and the power that media fragmentation and technology give to consumers to tune out the noise.
The new buzzwords are guerrilla, stealth, ambush, buzz, viral, grassroots, wildfire, and ambient, and Tom Himpe is the first to harness them into an integrated communications approach. There is no longer one route to grab consumer attention, and Advertising is Dead is the only complete survey of this global shift. 435 color illustrations.
The new buzzwords are guerrilla, stealth, ambush, buzz, viral, grassroots, wildfire, and ambient, and Tom Himpe is the first to harness them into an integrated communications approach. There is no longer one route to grab consumer attention, and Advertising is Dead is the only complete survey of this global shift. 435 color illustrations.
Technical Details
author: | Andrew Lane |
Price history chart & currency exchange rate
Customers also viewed

30%
$17.47
God Is Not Dead: What Quantum Physics Tells Us about Our Origins and How We Should Live
abebooks.com
13%
$36.03
4Pcs/Set Mt2 Live Center Drive Spur Driver Dead Center With Wooden Case For Metalworking Wood Lathe Turning
walmart.com
-4%
1%
$81.99
VEVOR A Frame Sidewalk Sign, 24x36 Inch Heavy Duty Slide-in Signboard Holder, Double-Sided Folding Sandwich Board Signs, Steel Pavement Sign Poster for Outdoor Business Street Advertising (Frame only)
vevor.com
-31%
1%
$20.09
The Walking Dead: The Telltale Definitive Series EU XBOX One / Xbox Series X|S CD Key
kinguin.net
1%
$34.91
UNIZERA 2023 Autumn New Women's Wear European and American Style Casual Long Pilot Jacket Coat Top 9929228
aliexpress.com
1%
$22.60
Double UV Toothbrush Underwear Phone Mp3 Sterilizer Ultraviolet Sanitizer Disinfector USB Disinfection Cosmetic Incense Box
aliexpress.com