A Theory of Political Choice Behavior

A Theory of Political Choice Behavior
Bloomsbury
sku: 20034647
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   Description
The first book to examine voter behavior from both psychological and marketing perspectives, A Theory of Political Choice Behavior provides the tools politicians need to understand today's voter. Section A examines the need to understand voter behavior and analyzes the traditional methods researchers have used in the past;
   Technical Details
author: Брюс І. Ньюман
pages: 199
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