A+ Strategies for C-Suite Communications: Turning Today's Leaders Into Tomorrow's Influencers (Paperback or Softback)

Transform your C-suite leaders into brilliant communicators. Here are the strategies that smart communications and public affairs experts employ. Legendary White House Press Secretary Mike McCurry describes "A+ Strategies for C-Suite Communications" this way: “I hope every reader will forward a clandestine copy to the CEO, the one who needs to understand the all-important role that strategic communications plays in managing a business or organization.”Here are the solutions you need if you are a communications or government relations executive seeking that seat at the table to deliver strategic counsel to your C-suite. This volume shows you how to chart a path toward sustained improvement. You’ll achieve those long-range business and public policy goals for your company while enhancing your own career.Barks' book is an essential resource for communications and public affairs experts who counsel their C-suite on strategy. You’ll discover how sustained improvement helps attain long-range business and public policy goals.You’ll gain invaluable insights on how to: · Craft a cohesive communications strategy · Enhance your media relations capabilities · Sharpen your C-suite’s public speaking skills · Develop an advocacy strategy that delivers public policy results · Learn how you can implement a sustained professional development program · Make sure your messaging is magnetic · Prepare for reputational risk · Handle crisis communicationsBuy this book today. Discover how to accelerate your career and innovate your business.