A Master Class in Brand Planning: The Timeless Works of Stephen King

sku: COM9780470517918NEW
ACCORDING TO OUR RECORDS THIS PRODUCT IS NOT AVAILABLE NOW
$32.56
Shipping from: Canada
Description
In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King’s most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today. The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to marketing communications in today’s more complex media environment. The book will serve as a valuable reference book for today’s practitioners, as well as a unique source of sophisticated, contemporary thinking.
Price history chart & currency exchange rate
Customers also viewed

$1.43
Fashion Candy Color Myopia Glasses Classic Black Frame Plastic Glasses Man Women Square Frame Reading Glasses UV400 0~-4.0
aliexpress.com
$6.80
Velvet Interior Jewelry Storage Box Movable Partition Anti-oxidation Jewelry Display Box PU Leather Case Packaging Accessory
aliexpress.com
$1.02
10pcs Spring Base Ornaments Shaking Head Wobble Springs Replacement Dashboard Mount Small Assortment Diy Crafts
aliexpress.com
$8.45
1,5 м 10 светодиодных гирлянд для вечеринки на Хэллоуин, декор для Хэллоуина, белый/многоцветный One Size
joom.ru
$1.08
Women Pu Faux Leather Elastic Scrunchie Girls Headband Hair Rope Ponytail Holder Gold Black Hair Ties Hair Accessories 2018
aliexpress.com
$4.04
MRGBEST Black and White Gaming Large RGB Mouse Pad Gamer Computer Mousepad RGB Backlit Mause Pad for Desk Keyboard LED Mice Mat
aliexpress.com
$7.91
Cute Animal Shopping Bag Black and White Dogs Printing Canvas Beach Bags Students Shoulder Shopping Handbags Ladies Travel Tote
aliexpress.com
$272.12
Оригинальная материнская плата для Lenovo IdeaPad 510S-14ISK, материнская плата Core i5-6200U 5B20L45014
aliexpress.ru
$20.33
Детские кроссовки, спортивная обувь для баскетбола, спортивные ботинки для мальчиков, теннисные кроссовки
aliexpress.ru
$50.00
Блестящий Зимний Костюмчик с Комбинезоном Для Детской Игровой Куклы Бэби Аннабель Baby Annabell Zapf Creation
prom.ua
$61.19
Fashion Women Backpack High Quality Durable Soft Leather Travel Backpack Casual Waterproof Female Backpack Mochilas Lady Pocket
aliexpress.com
$12.61
дизайнер мужской женщина лето бейсболка модные люди все-матч улица свободного покроя утка язык шляпа солнца, Blue;gray
dhgate.com