A First Look at Communication Theory

A First Look at Communication Theory
sku: COM9780073010182NEW
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   Description
The most widely-used textbook for the communication theory course, A First Look at Communication Theory analyzes the major communication theories at a level that is appropriate for both lower- and upper-level courses. The 33 theories represented in the text reflect a mix of foundational and recent scholarship and strike a balance of scientific and interpretive approaches.
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