7.2. Ориентация на создание ценности товара
Description
Курс посвящен маркетинговым основам выработки коммерческой политики компании, тому, какие тренды будут формировать рынки в будущем, можно ли сделать маркетинговые программы измеримыми и согласованными с финансовыми целями компании, как и каких клиентов стоит удерживать, как не проиграть в маркетинговых войнах. В результате его освоения студенты будут способны применять маркетинговые инструменты при анализе и выработке коммерческой политики. Курс подходит для широкого круга слушателей, имеющих базовые знания по маркетингу и финансам или большой опыт работы в бизнесе.
Technical Details
age: | 16 |
author: | Игорь Липсиц |
format: | mp3 |
genres_list: | 5344,5348,5352,5356,5392,57015,87795,90725,95825,135475 |
litres_isbn: | 978-5-04-291257-3 |
publisher: | Высшая Школа Экономики (ВШЭ) |
series: | 07. Как создать такую ценность, которую клиент захочет купить |
Type: | audiobook |
year: | 2018 |
Форматы: | MP3,M4B |
Price history chart & currency exchange rate
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