65-Page Brand Style Guidelines

UPDATED! Have you ever wondered what makes a client choose one designer over another? Or why do certain studios get $10,000 for a project while others barely cover the production cost? The answer is simple it all depends on a presentation and positioning. And when you're creating a logo or a whole brand identity system, the Style Guide you are using is the cornerstone of the entire design process. It is the asset that you deliver to your client. It is the final step in a project that can last for years. It is a file that hundreds, if not thousands, of people, will be using. And it is a super complex and detailed manual that explains your work. You can't miss it! It's your image as a designer, your career, and, of course, your money. We found the perfect formula for creating a professional, detailed, and well-organized brand style guide We spent years and years trying to find the perfect formula for creating a professional, detailed, well-organized brand style guide that your clients will use for decades after finishing the project! Now we can say with confidence that this Style Guide Kit is the best style guide on the market available for download, ever. It provides detailed guidance for how the brand should be presented visually and verbally, internally and externally, across all applications and to all audiences. "Thank you for providing this asset! I just started working on a style guide for a client and didn't know where to begin. I was searching the net, hoping to find at least something. Now I don't have to. Amazing template!" - Andrew A. Lehr, Creative Director What you need to know about the Style Guide The Style Guide Kit Vol. 2 is a comprehensive, easy-to-use, and previously totally inaccessible to download brand style guide for all designers, creative directors, and design studio owners. From brand positioning to logo guidelines, from typography to application design, from a color palette to advertising banners, the Style Guide Kit offers you a ready-to-use manual for creating and transferring your work effectively. The previous version of this style guide became a top seller with thousands of downloads, but this one is an updated, refined, and expanded version! Download it once and show your professional level in every single project. This style guide kit was without a doubt the best design asset I've ever bought. Literally saved me months of work. - Ruth Isenberg, Freelance Graphic Designer How your design practice will change after downloading this Style Guide After downloading this The Style Guide Kit, you will be able to: - Deliver branding projects priced between $40,000 and $250,000 ; - Help your clients grow a brand to millions in revenue; - Represent the unique character of a brand properly; - Professionally present yourself as a designer or a successful design studio; - See that your work is presented globally without mistakes or inconsistencies; - Receive calls and emails from other clients who want the same brand for their companies; - Save time on creating a style guide; - Handle your work properly to an internal design team & other designers; IBM, Uber, Slack, McDonald's, NASA all these super successful corporations use style guides like this They use style guides with the same structure, the same information, and sections. Of course, each style guide is unique in terms of design and sometimes the delivery, as it should be, but the rest have no difference. After downloading this style guide, you and your client will use the best practices from the top corporations with trillions of dollars in revenue. Also, this Style Guide was created and used in a real international design studio. It wasn't created with the purpose of selling it. Moreover, the style guide is filled with ready-to-use content, so you will learn how to explain laid down principles of the brand. This style guide is a fount of wisdom that will transform your design practice. One day, you'll look back at the moment when you downloaded this Style guide and marvel at your progress and the number of successful projects you were able to deliver! "One day, you'll look back at the moment when you downloaded this Style guide and marvel at your progress and the number of successful projects you were able to deliver!" Table of Contents To see why this Style Guide is unique, let's look at its structure: It has detailed sections covering: - 1. Brand Heart and principles of communication. - 2. Detailed logo guidelines. Horizontal and vertical layout, social lockups, small versions, placing on different colors, clearspace rules, partnerships rules, scale and so much more! Nothing was missed.br - 3. Typography guidelines. Brand typefaces, secondary typefaces, weights, guidelines, what to avoid, etc. - 4. Brand color guidelines. The color palette, brand color, complementary colors, and color guidelines; - 5. Marketing materials. With real-world mockups related to digital material, offline materials, objects for office, apparel, and m