4P - 5W. От теории к практике. Учебное пособие
Description
Учебное пособие предназначено преимущественно для студентов бакалавров направления `Менеджмент` профиль `Маркетинг`. В нем изложены теоретические и практические основы организации маркетинга как современной концепции предпринимательства, включая современные инструменты, отражающие инновационные направления в области маркетинга. Позволяет студентам получить необходимые знания, умения и навыки, которые составляют основу необходимых профессиональных компетенций. Пособие иллюстрировано схемами, графиками, таблицами и включает контрольные вопросы. ISBN:978-5-4365-1413-0
Technical Details
| author: | И. В. Музыкантова |
| ISBN: | 978-5-4365-1413-0 |
| language: | Русский |
| page_extent: | 88 |
| publisher: | Русайнс |
| Type: | book |
| year: | 2016 |
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