14.2. Действия компании в условиях маркетинговых войн
Описание
*НАСТОЯЩИЙ МАТЕРИАЛ (ИНФОРМАЦИЯ) ПРОИЗВЕДЕН, РАСПРОСТРАНЕН И (ИЛИ) НАПРАВЛЕН ИНОСТРАННЫМ АГЕНТОМ ЛИПСИЦ ИГОРЕМ ВЛАДИМИРОВИЧЕМ, ЛИБО КАСАЕТСЯ ДЕЯТЕЛЬНОСТИ ИНОСТРАННОГО АГЕНТА ЛИПСИЦ ИГОРЯ ВЛАДИМИРОВИЧА. Курс посвящен маркетинговым основам выработки коммерческой политики компании, тому, какие тренды будут формировать рынки в будущем, можно ли сделать маркетинговые программы измеримыми и согласованными с финансовыми целями компании, как и каких клиентов стоит удерживать, как не проиграть в маркетинговых войнах. В результате его освоения студенты будут способны применять маркетинговые инструменты при анализе и выработке коммерческой политики. Курс подходит для широкого круга слушателей, имеющих базовые знания по маркетингу и финансам или большой опыт работы в бизнесе.
Характеристики
| age: | 18 |
| author: | Игорь Владимирович Липсиц |
| format: | mp3 |
| genres_list: | 5344,5348,5352,5356,5392,57015,87795,90725,95825,135475,263345,276850 |
| lang: | ru |
| litres_isbn: | 978-5-04-291466-9 |
| publisher: | Высшая Школа Экономики (ВШЭ) |
| series: | 14. Маркетинговые войны: выбор тактики |
| Type: | audiobook |
| year: | 2018 |
| Форматы: | MP3,M4B |
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