Телевизионный бизнес Бизнес-модели Технологии Стратегии Методы
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756.00 руб.
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Description
В книге предпринята попытка комплексного анализа телевидения как бизнеса, ориентированного на получение прибыли. Темы, рассмотренные в книге, отличаются актуальностью: зрители и закономерности их поведения, социальная ответственность телевизионного бизнеса, эффективность и организация общественного вещания, продажа рекламы, конкурентные преимущества телекомпаний, маркетинг и стратегический менеджмент.
Technical Details
| author: | Зубок А. |
| binding: | Твердая бумажная |
| ISBN: | 9785416000196 |
| page_extent: | 560 |
| Type: | book |
| year: | 2012 |
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