Стратегия прорыва. Растите быстрее рынка
Description
336 стр. Основанная на пятилетних исследованиях и испытанная на практике Стратегия прорыва дает стратегическое видение, способное привести вашу компанию к невероятному росту и значительному расширению доли рынка. Именно тщательно продуманная, но при этом простая по своей сути и, главное, реализованная стратегия является основным подспорьем руководителя и предпринимателя в развитии его бизнеса. Авторы предлагают пять ключевых инструментов, которые заставят вашу стратегию работать. Книга демонстрирует, как различные компании достигали прорывных результатов, в том числе на примерах JetBlue, Google, Harley-Davidson, Starbucks, Samsung, IKEA, Toyota. Здесь также раскрываются причины, по которым некогда сильные компании потерпели поражение на поле конкурентной борьбы. ISBN:978-966-96692-6-1
Technical Details
| author: | Сидни Финкельштейн, Чарльз Харви, Томас Лотон |
| binding: | 70x100/16 ( 170х240 мм) |
| ISBN: | 978-966-96692-6-1 |
| language: | Русский |
| page_extent: | 336 |
| publisher: | Companion Group |
| Type: | book |
| year: | 2008 |
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