Революция платформ. Как сетевые рынки меняют экономику – и как заставить их работать на вас
МАНН, ИВАНОВ И ФЕРБЕР ООО
sku: 1644875
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1,532.00 руб.
Shipping from: Russia
Description
"Книга подробно рассказывает о новой бизнес-модели, которую поставили себе на службу Uber, Airbnb, Amazon, Alibaba, PayPal, eBay и другие наиболее динамично растущие бренды, а именно: о платформах или технологии объединения людей, организаций и ресурсов в интерактивной экосистеме. Все о том, что такое платформы, как они работают, как устроены компании, использующие эту модель, и как создать успешный платформенный бизнес"
Technical Details
| author: | Паркер Джеффри, ван Альстин Маршалл, Санджит Чаудари |
| cbid: | 0 |
| ISBN: | 978-5-00100-723-4 |
| language: | rus |
| nodiscount: | no |
| page_extent: | 304 |
| publisher: | МАНН, ИВАНОВ И ФЕРБЕР ООО |
| series: | МИФ. Бизнес |
| Type: | book |
| year: | 2017 |
| Код номенклатуры: | MIF00014918 |
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