Психология и психоанализ рекламы: Личностно-ориентированный подход:Учебное пособие
Description
Информация о книге: "Мы выбираем, нас выбирают...". Эти знакомые всем слова порождают центральный вопрос: "Как это происходит?" Почему мы выбираем марку пасты, масла... политика, какими психологическими критериями руководствуемся мы... и создатели рекламы? Об этом книга. Издание адресовано психологам, социологам, специалистам в области PR, рекламы и средств массовой информации.
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Technical Details
| author: | Даниил Яковлевич Райгородский |
| binding: | Твёрдый переплёт |
| ISBN: | 978-5-94648-058-1 |
| page_extent: | 720 |
| publisher: | Бахрах-М |
| Type: | book |
| Weight: | 0.709 |
| year: | 2007 |
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