Продвижение брендов в цифровой среде
Description
Авторы учебного пособия исследуют вопросы теории продвижения брендов в цифровой среде, изучают вопросы практики применения цифровых инструментов продвижения брендов, анализируют технологии обеспечения продвижения корпоративных брендов. Данное пособие отражает основное содержание раздела «Продвижение брендов в цифровой среде» дисциплины «Основы брендинга». Издание предназначено для студентов направления «Реклама и связи с общественностью»
Technical Details
| age: | 12 |
| author: | Козлов Андрей Валерьевич |
| binding: | Твердый переплёт |
| ISBN: | 9785392389926 |
| page_extent: | 120 |
| publisher: | Проспект |
| Type: | book |
| Weight: | 0.450 |
| year: | 2024 |
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