Продавая незримое: Руководство по современному маркетингу услуг
Описание
Книга Гарри Беквита, основанная на 25-летнем опыте работы автора с тысячами профессиональных бизнесменов, доносит до читателей маркетинговые знания через рассмотрение практических примеров работы как крупных компаний, таких как Federal Express и Citicorp, так и небольших частных предприятий.
Характеристики
| author: | Беквит Гарри |
| binding: | Твердый переплет |
| ISBN: | 978-5-9614-6811-3 |
| language: | rus |
| page_extent: | 224.0000 |
| publisher: | Альпина Паблишер |
| tags: | маркетинг, стратегия, сфера услуг |
| Type: | book |
| year: | 2023 |
| Название на английском: | Selling the Invisible : A Field Guide to Modern Marketing |
| Обложка: | Твердый переплет |
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