Пиарь меня, если можешь. Инструкция для пиарщика, написанная журналистом
Описание
Книги по PR обычно пишут пиарщики. Проблема в том, что почти никто из них не бывал по другую сторону баррикад - не работал в журнале или на телевидении, не снимал популярных видеоблогов и не вёл корпоративных аккаунтов в соцсетях. Из-за этого между журналистами и пиарщиками постоянно возникают конфликты..Тим Скоренко, 10 лет проработав в журналистике, решил написать учебник по PR и рассказать о том, какие ошибки пиарщики совершают при работе с прессой и блогерами. И наоборот, когда журналисты неправы по отношению к PR-службе.
Характеристики
| age: | 16 |
| author: | Скоренко Тим |
| binding: | Твердый переплёт |
| ISBN: | 9785171193768 |
| page_extent: | 352 |
| publisher: | АСТ |
| series: | Звезда Рунета. Бизнес |
| year: | 2019 |
| Вес: | 0.540 |
| Тип: | book |
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