Откровения рекламиста
Description
Сборник интервью Алексея Иванова – издание в своем роде уникальное. Потому что мало кто из отечественных рекламных мэтров готов щедро делиться секретами мастерства, приоткрыть дверь своей творческой кухни, показать непарадную сторону бизнеса. Читатель встретит в книге рекомендации, которые обычно копирайтеры приберегают для себя, узнает закулисные тайны приготовления эффективной рекламы, найдет парадоксальные мысли, острые оценки, а также уникальный фактический материал к творчеству одного из лучших рекламистов России. Впервые интервью публикуются в полном объеме без редакторских сокращений и цензурных правок. Материал книги дополнен новыми, ранее непубликовавшимися фотографиями.
Technical Details
| age: | 12 |
| author: | Алексей Иванов |
| genres_list: | 5354,5356,5374,5383,6466,6491,17945,21725,32485,41255,61725,239688 |
| ISBN: | 978-5-905641-42-8 |
| lang: | ru |
| litres_isbn: | 978-5-04-049860-4 |
| publisher: | Библос |
| Type: | book |
| year: | 2017 |
| Форматы: | FB2.ZIP,FB3,EPUB,IOS.EPUB,TXT.ZIP,RTF.ZIP,A4.PDF,A6.PDF,MOBI.PRC,TXT |
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