Основы маркетинга: Учебное пособие, 8-е изд.(изд:8)
артикул: 2360857
СОГЛАСНО НАШИМ ДАННЫМ, ЭТОТ ПРОДУКТ СЕЙЧАС НЕ ДОСТУПЕН
309.00 руб.
Доставка из: Россия
Описание
В учебном пособии в лаконичной форме излагаются теоретические основы маркетинга, методические вопросы сбора, обработки и анализа информации о рынке, его прогнозирования, вопросы управления маркетингом, а также проблемы активного формирования потребностей и спроса населения..Для студентов высших учебных заведений, руководителей и специалистов коммерческих структур, а также слушателей системы повышения квалификации и переподготовки кадров в различных отраслях народного хозяйства........
Характеристики
| age: | 12 |
| binding: | Мягкий переплёт |
| ISBN: | 9785394021565 |
| page_extent: | 148 |
| publisher: | Дашков и К |
| Type: | book |
| Weight: | 0.319 |
| year: | 2016 |
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