Основы маркетинга: Учебное пособие (ГРИФ)
Description
В учебном пособии системно раскрыты базовые понятия маркетингового подхода к управлению производственно-сбытовой деятельностью предприятий. Изложены основные разделы теории маркетинга, раскрыта социально-экономическая сущность маркетинга, рассмотрены его основные функции.
.
.Для студентов экономических специальностей вузов.
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.Для студентов экономических специальностей вузов.
Technical Details
| author: | Кузнецова Людмила Валерьевна |
| ISBN: | 978-5-9558-0206-0 |
| publisher: | Инфра-М |
| Type: | book |
| year: | 2011 |
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