Организация и проведение коммуникационных кампаний. Учебник
Description
Учебник подготовлен в соответствии с требованиями Федерального государственного образовательного стандарта по направлению подготовки `Реклама и связи с общественностью` (квалификация `бакалавр`). Рассмотрены природа и механизмы коммуникационной стратегия организации, значимость бренда и фирменного стиля в процессе планирования и организации коммуникационных кампаний, влияние различных факторов внешней и внутренней среды на эффективность реализации коммуникационной стратегии организации в целом. Приведены примеры и конкретные рекомендации для деятельности в области маркетинга, рекламы и связей с общественностью. Для студентов учреждений высшего профессионального образования. ISBN:978-5-7695-6747-6
Technical Details
| author: | Е. Г. Лашкова, А. И. Куценко |
| binding: | 60x90/16 |
| ISBN: | 978-5-7695-6747-6 |
| language: | Русский |
| page_extent: | 272 |
| publisher: | Академия |
| series: | Mrs. Hartwells classroom adventures |
| Type: | book |
| year: | 2014 |
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