Организация и проведение кампаний в сфере связей с общественностью
артикул: 1028621
СОГЛАСНО НАШИМ ДАННЫМ, ЭТОТ ПРОДУКТ СЕЙЧАС НЕ ДОСТУПЕН
361.00 руб.
Доставка из: Россия
Описание
В данном пособии изложены главные вопросы организации и проведения кампаний в сфере связей с общественностью, раскрыты основные социальные технологии и классификация PR-кампаний. Представлены сравнительный анализ проведения PR-кампаний, методы и формы рекламных, информационных и пропагандистских кампаний. В издании используются теоретические исследования зарубежных и российских специалистов, оригинальные практические разработки автора.
Характеристики
| author: | Малькевич А. |
| binding: | Твердая глянцевая |
| ISBN: | 9785534057409 |
| page_extent: | 109 |
| Type: | book |
| year: | 2018 |
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