Миф о доле рынка
Добрая книга
sku: 1895260
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649.00 руб.
Shipping from: Russia
Description
Каждый менеджер, предприниматель или инвестор должен быть знаком с работами исследователей, взгляды которых противоречат общепринятым подходам. Ричард Минитер опровергает фундаментальную доктрину классического маркетинга о том, что увеличение доли рынка - самое верное средство для развития компании и получения максимальной прибыли.
Technical Details
| age: | 12 |
| author: | Минитер Р. |
| binding: | Твердая бумажная |
| ISBN: | 5-98124-010-5 |
| page_extent: | 176 |
| Type: | book |
| Weight: | 0.510 |
| year: | 2003 |
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