Методы стимулирования продаж в торговле
Форум
sku: 2327317
ACCORDING TO OUR RECORDS THIS PRODUCT IS NOT AVAILABLE NOW
2,115.00 руб.
Shipping from: Russia
Description
Учебник посвящен ключевым вопросам реализации методов и инструментов стимулирования продаж в торговле. Рассматриваются составляющие комплекса продвижения товаров на рынке, методы и инструменты стимулирования конечного потребителя товара и торгового посредника, методы стимулирования торгового персонала, способы оценки эффективности мероприятий по стимулированию продаж в торговле. Трудоемкость дисциплины составляет один или два модуля. Данный учебник предназначен для студентов, обучающихся по направлению 100700 «Торговое дело» (бакалавриат)
Technical Details
| age: | 12 |
| author: | Алексина С.Б., Иванов Г.Г., Крышталев В.К., Панкина Т.В. |
| binding: | Твердая бумажная |
| ISBN: | 978-5-8199-0526-5 |
| page_extent: | 304 |
| Type: | book |
| Weight: | 0.560 |
| year: | 2013 |
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