Маркетинг товаров и услуг: учебное пособие / 2-e изд., доп.
Description
Основная задача настоящего пособия - показать различия и особенности товарного маркетинга услуг, познакомить с важнейшими методами маркетинга при работе с материальными и нематериальным товарами, снабдить инструментарием для выполнения практических маркетинговых задач и достижения коммерческого успеха. Теоретический курс сопровождается примерами из практики российских и зарубежных компаний. В конце каждой главы даны задания, состоящие из открытых вопросов, а в приложении - тесты и "кейсы" (ситуации), которые позволяют закрепить изученный материал и использовать полученные знания для решения конкретных маркетинговых задач.Предназначено для студентов средних специальных и высших учебных заведений, а также преподавателей.
Technical Details
| author: | Лукина Анастасия Владимировна |
| binding: | 60х90/16 |
| ISBN: | 978-5-91134-770-3 |
| page_extent: | 240 |
| publisher: | Форум |
| Type: | book |
| year: | 2013 |
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