Маркетинг территорий. Учебник и практикум для академического бакалавриата
Описание
В условиях конкуренции за ресурсы (инвесторов, туристов и т.д.) современные города, регионы и государства выступают как своеобразные «продукты», обладающие потребительской ценностью. Как же территории найти подходящую рыночную нишу и создать условия для своего процветания? На эти и многие другие вопросы дает ответы концепция маркетинга территорий. Примеры ее успешной реализации – «Сочи-2014», г. Мышкин, Великий Устюг. Авторы учебника занимаются проблематикой маркетинга территорий уже около 10 лет, имеют обширный опыт преподавания и участия в практических проектах по данному направлению. В учебнике дается обстоятельный и комплексный анализ методов и инструментов маркетинга территорий, содержится большое количество актуальных примеров.
Характеристики
| abonement: | true |
| age: | 0 |
| author: | Ирина Владимировна Малькова |
| genres_list: | 5312,5344 |
| ISBN: | 9785534049138 |
| lang: | ru |
| litres_isbn: | 978-5-04-084931-4 |
| publisher: | ЮРАЙТ |
| series: | Бакалавр. Академический курс |
| Type: | book |
| year: | 2017 |
| Форматы: |
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