Маркетинг в туристической индустрии
Юнити-Дана
sku: 6340725
ACCORDING TO OUR RECORDS THIS PRODUCT IS NOT AVAILABLE NOW
1,779.00 руб.
Shipping from: Russia
Description
Дается представление об основах туристской деятельности, освещаются вопросы создания туристского продукта и организации взаимодействия с поставщиками услуг. Рассматриваются содержание и направление маркетинговых исследований в туризме, формирование маркетинговой стратегии. Уделяется внимание стимулированию продаж в туристской индустрии.
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Technical Details
| author: | Дробышев Е., Закипной М., Зевеке О., Кожаев Ю. и др. |
| cbid: | 0 |
| ISBN: | 978-5-238-02813-2 |
| language: | rus |
| nodiscount: | no |
| page_extent: | 303 |
| publisher: | Юнити-Дана |
| Type: | book |
| year: | 2016 |
| Код номенклатуры: | ORS431168431438611 |
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