Маркетинг в туризме: Учебник
Description
В учебнике раскрываются современные подходы к маркетинговой деятельности туристских предприятий в условиях рынка, мотивационные основы туристского спроса, а также модели потребительского поведения в туризме. В учебнике рассматриваются системы маркетинга в туризме, современные подходы к маркетинговой деятельности туристских предприятий в условиях рынка, организационные структуры управления маркетингом в индустрии туризма. Для студентов высших учебных заведений туристского профиля, а также практических работников индустрии туризма. Под редакцией профессора Е.И. Богданова. Материалы доступны в электронно-библиотечной системе znanium (www.znanium.com).
Technical Details
| author: | Абабков Юрий Николаевич |
| binding: | 217.00mm x 147.00mm x 13.00mm |
| ISBN: | 978-5-16-010337-2 |
| page_extent: | 214 |
| publisher: | Инфра-М |
| series: | высшее образование: бакалавриат |
| Type: | book |
| year: | 2015 |
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