Маркетинг в сфере культуры
Description
В учебном пособии систематически рассматриваются содержание и особенности маркетинга в сфере культуры и искусства. Специальное внимание уделено маркетинговым стратегиям, современным технологиям брендинга, оценки технологии маркетинга некоммерческих организаций. Для студентов (бакалавров и магистров) высших и средних специальных учебных заведений культуры и искусства, всех интересующихся маркетингом социально-культурной сферы.
Technical Details
| age: | 0 |
| author: | Группа авторов |
| genres_list: | 5312,203035 |
| ISBN: | 978-5-8114-7851-4 |
| lang: | ru |
| publisher: | Издательство «Планета музыки» |
| Type: | book |
| Форматы: |
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