Маркетинговые исследования. Теоретические и практические аспекты. Учебное пособие
Description
В учебном пособии обобщены основные тенденции теории и практики маркетинговых исследований, особое внимание уделено изучению потребительского поведения. Рассмотрены современные методы сбора и анализа данных, в том числе возможности применения виртуальной реальности, нейротехнологий, краудсорсинга и игротехник в маркетинговых исследованиях.
Учебное пособие предназначено для учащихся вузов, оно будет полезно руководителям организаций и специа- листам, занимающимся маркетинговыми вопросами.
Учебное пособие предназначено для учащихся вузов, оно будет полезно руководителям организаций и специа- листам, занимающимся маркетинговыми вопросами.
Technical Details
| cbid: | 0 |
| ISBN: | 978-5-907244-41-2 |
| nodiscount: | yes |
| page_extent: | 158 |
| publisher: | Прометей |
| Type: | book |
| year: | 2020 |
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