Копирайтинг Спичрайтинг Эффективные рекламные и PR-технологии
Дашков и К
sku: 2628509
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363.00 руб.
Shipping from: Russia
Description
Книга комплексно рассматривает копирайтинг и спичрайтинг как практические рекламные и PR-технологии. На основе многочисленных примеров автор показывает возможности использования техник копирайтинга и спичрайтинга в сфере бизнеса, политики, НКО, социальной рекламы.Характеризуются возможности сетевых технологий копирайтинга и спичрайтинга. Отдельно рассматриваются форматы занятости в данных сферах, впервые исследуется фрилансинг как способ удаленной работы спичрайтеров и копирайтеров.Для PR-специалистов, рекламщиков, профессорско-преподавательского состава, студентов, фрилансеров.
Technical Details
| age: | 12 |
| author: | П.А. Кузнецов |
| binding: | Мягкая глянцевая |
| ISBN: | 978-5-394-04943-9, 978-5-394-04258-4, 978-5-394-02789-5 |
| page_extent: | 131 |
| Type: | book |
| Weight: | 0.380 |
| year: | 2022 |
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