Книга Маркетинг От потребителя (Новинка)
Description
Манн, Иванов и Фербер Бест Р. Маркетинг от потребителя - серьезный научный труд, позволяющий вести маркетинг обдуманно: отталкиваясь от нужд потребителей и контролируя эффективность деятельности по понятным и точным метрикам. Полностью переработанное и обновленное издание.
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