Как создать продукт, который купят: Метод Lean Customer Development
Description
Книга Синди Альварес "Как создать продукт, который купят" дополняет, расширяет и детализирует инновационные идеи, изложенные в международных бестселлерах "Четыре шага к озарению" Стива Бланка и "Бизнес с нуля" Эрика Риса. Новизна подхода Альварес в том, что она успешно распространяет методику развития потребителей за рамки сегмента стартапов. Предлагаемый ей метод Lean Customer Development применим в компаниях любого размера, от недавно созданных до признанных флагманов рынка. Прочитав книгу Синди Альварес, вы освоите стратегию и инструментарий для решения критически важной задачи современного бизнеса - как надежно проверить свои гипотезы и выйти на рынок с продуктом, который востребован покупателями.
Technical Details
| author: | Альварес Синди |
| binding: | 240.00mm x 168.00mm x 17.00mm |
| ISBN: | 978-5-9614-6786-4 |
| page_extent: | 248 |
| publisher: | Альпина Паблишер |
| Type: | book |
| year: | 2018 |
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