Инновационный маркетинг
Description
Изложена теоретическая концепция формирования и развития системы новых маркетинговых технологий в российских условиях, включающая такие взаимосвязанные элементы, как методы и средства маркетинговой деятельности, трансформация систем управления при...
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Technical Details
| author: | Секерин Владимир Дмитриевич |
| binding: | 60x90/16 |
| ISBN: | 978-5-16-011323-4 |
| page_extent: | 237 |
| publisher: | Инфра-М |
| series: | высшее образование: бакалавриат |
| Type: | book |
| year: | 2017 |
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