Диференціюйся або помри - Джек Траут - Фабула - 805013
Фабула
sku: 224343649
ACCORDING TO OUR RECORDS THIS PRODUCT IS NOT AVAILABLE NOW
372.00 грн.
Shipping from: Ukraine
Description
[html]Проблема занадто широкого вибору впливаєне тільки на споживача, а й на виробника чи продавця. Тепер мало вироблятиякісний товар і виконувати забаганки клієнта — так роблять усі. То ж яквиділитися серед десятків, сотень, тисяч однакових продуктів? Джек Траут і СтівРівкін навчать вас звертати на себе увагу покупця й виокремлюватися середтоварів однієї категорії. Автори пропонують кілька універсальних, неприв’язаних до конкретного продукту способів диференціації та наводять прикладиуспішних компаній, які досягли в цьому успіху.[/html]
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