Брендинг: Управление брендом. Учебное пособие
Риор
sku: 6299446
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2,458.00 руб.
Shipping from: Russia
Description
Книга посвящена брендингу и основам бренд-менеджмента, ставящим своей целью построение капитала бренда и, в конечном счете, сбалансированного бизнес-портфеля. Соответствует ФГОС 3-го поколения.
Technical Details
| author: | Музыкант В. |
| cbid: | 0 |
| ISBN: | 978-5-369-01236-9 |
| language: | rus |
| nodiscount: | no |
| page_extent: | 316 |
| publisher: | Риор |
| series: | Высшее образование. Бакалавриат |
| Type: | book |
| year: | 2014 |
| Код номенклатуры: | ORS923314040231004 |
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