Адидас против Пумы. Как ссора двух братьев положила начало культовым брендам (18381827)
sku: 286661423
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775.00 грн.
Shipping from: Ukraine
Description
ADIDAS и PUMA — компании-гиганты с суммарным годовым оборотом более 30 млрд. $. Они задают тренды не только в спорте, но и в моде, музыке, культуре, экологии и других сферах жизни. Из этой книги вы узнаете, как соперничество родных братьев, начавшееся более 70 лет назад, переросло в конкуренцию двух крупнейших мировых брендов, продолжающуюся по сей день.
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