When Giants Stumble : Classic Business Blunders and How to Avoid Them

When Giants Stumble : Classic Business Blunders and How to Avoid Them
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   Description
A respected business historian explores the failures of such companies as Schwinn, Korvette's, RCA, and Pabst, discussing the pivotal mistakes, management missteps, and product failures that led industry leading into precipitous and sometimes fatal declines. 10,000 first printing.
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