What is Fashion Design

This is an industry roadmap, a creative reference book, and a showcase of stunning and innovative design, which together enables aspiring designers to navigate the fashion world with global insight and a renewed creative—and critical—perspective. Fashion designers need to have a strong sense of their own identity. They need to know what sells and how to manufacture forms that flatter or transform the human body. What is Fashion Design? is uniquely suited to exploring this complex, exciting, and economically vibrant world, from the point of view of the design skills, creative context, and ethical issues that all designers need to know in order to succeed.