The Turning Point, Paperback Book, By: Malcolm Gladwell

It is that magical moment when an idea, trend, or social behaviour crosses a certain threshold and is transformed and spread like a raging fire. In this book, Malcolm Glad well presents an astonishing study of human behaviour patterns, showing how the smallest things can make sweeping changes in the behaviour of society. Although the book includes many statistics, models of these changes, as well as studies of the people who are able to bring about these changes, it seems like an interesting novel because of the elegance of the writer's pen. This book, which achieved the highest percentage of sales, began to change the way people think in the world to sell their products and spread their ideas. It is popular with all readers, especially marketers, social researchers and even politicians.