The Science of Story : Brand Is a Reflection of Culture

When you think about an impactful story, what comes to mind? Is it a novel on a rainy afternoon, or a magical fairytale to your imaginative children before bed? Can you think of a story you were told along your path and how it has shaped your perception or values still to this moment? The reality is that we tell stories everyday. They are the vehicles of soulful information. They emotionalize the information and create connection. They show our commonalities, humanity, and identify our shared beliefs. Ultimately guiding how we conduct ourselves in every interaction and decision. The Science of Story is the field guide for every business leader, marketer, HR professional, and every individual that is looking to transform and grow their organization.