The Other Guy Blinked : How Pepsi Won the Cola Wars

The Other Guy Blinked : How Pepsi Won the Cola Wars
sku: COM9780553051773USED
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$4.50
Shipping from: Canada
   Description
The inside story of the recent business war from the president of the company that shook the foundations of the way American corporations merchandise their products by forcing Coke into the biggest marketing blunder of the century
   Price history chart & currency exchange rate

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