The Other Guy Blinked : How Pepsi Won the Cola Wars
sku: COM9780553051773USED
ACCORDING TO OUR RECORDS THIS PRODUCT IS NOT AVAILABLE NOW
$4.50
Shipping from: Canada
Description
The inside story of the recent business war from the president of the company that shook the foundations of the way American corporations merchandise their products by forcing Coke into the biggest marketing blunder of the century
Price history chart & currency exchange rate
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