LG 43-Inch Large 4K Smart TV, 43UP7550PVGD1, Black

Magic Remote More like a magic wand. The redesigned Magic Remote is more like a magic wand. The ergonomic design is easy to hold and its point and scroll system allows faster searching. Built-in AI provides easy access to services while hotkeys for major content providers give you shortcuts to all your favourites. Voice Command Your central hub of convenience LG ThinQ allows simple command and control of your Home IoT ecosystem with natural voice recognition*. You can control your LG UHD AI ThinQ with your voice and access entertainment faster. Features a5 AI Processor:- 4K Enhance everything you see and hear. The processor removes video noise and creates more vibrant colour and contrast. Low resolution images are up scaled and reproduced at close to 4K quality. It also knows when where and how to improve sound creating virtual surround sound for a more immersive and cinematic experience. 4K Up scaling See it all in 4K LG UHD AI ThinQ transforms 2K content into the most lifelike 4K picture by enhancing detail definition and colour. Enjoy much clearer text and images with reduced noise and enhanced sharpness. AI Brightness Control A bright idea for better TV A light sensor measures the surrounding ambient light then the processor finely adjusts tone mapping for optimal screen brightness. Smart dimming control and a pixel compensation algorithm improve contrast for better dark images. And HDR content is refined with brightness adjustments that transform darker scenes into ones with stunning contrast detail and colour depth. AI Sound that every genre deserves By learning from more than 17 million audio data points the processor identifies voices effects and frequencies so it can then optimize the sound by genre for a more immersive experience. Voice Command Your central hub of convenience LG ThinQ allows simple command and control of your Home IoT ecosystem with natural voice recognition*. You can control your LG UHD AI ThinQ with your voice and access entertainment faster.