In this thorough, lively and carefully researched book, authors Yale Richmond and Phyllis Gestrin explore the complex cultures of contemporary sub-Saharan Africa and bring them to life.Into Africa provides valuable intercultural insights for those who are interested in doing business or working with organizations in sub-Saharan Africa, for professors of African studies, for trainers and development assistance professionals, and for anyone else who wishes to learn more about this dynamic part of the world. The authors examine the significance of community, ethnicity, language, contemporary African society, doing business and establishing professional relationships. They follow this with an exploration of regional differences and then offer detailed guidelines for conducting workshops and training programs in Africa. Also included is a chapter called "Africans, Americans, and African Americans," in which the authors examine issues which reflect the complex interrelationships involved.
